Abstract
Purpose Fake News, a disruptive force in the information world, has been extensively researched across various academic domains. This study, however, takes a unique approach by using bibliometric analysis to explore the specific link between fake news and the erosion of media trust. The purpsose of this study is to introduce novel and unexplored research questions that have not been thoroughly investigated, opening up exciting avenues for future research. Design/methodology/approach A thorough bibliometric analysis was conducted on 480 papers published between 2015 and 2023, using VOSviewer and Biblioshiny software packages. These papers were sourced from the well-known electronic research database, Scopus. The study included cluster analysis, bibliographic coupling, citation analysis, content analysis, keyword analysis and a three-field plot, providing a robust examination of the research landscape. Findings The bibliometric content analysis gave eight research clusters in the area. Future research guidelines are proposed, followed by conclusions, limitations and research and management implications. (1) Distrust in media and populism; (2) Social media, conspiracy theories and COVID-19; (3) Fact-checking, misinformation and media dynamics; (4) Fake news, trust and political bias; (5) Polarisation, echo chambers and information bubbles; (6) Political communication and media trust; (7) Media literacy and mass communication; and (8) Disinformation, trust and political consequences. Research limitations/implications The analysis reveals gaps in existing literature, highlighting the need for comprehensive studies that explore the nuanced relationships between fake news and media credibility by using interdisciplinary approaches, combining insights from communication theory, psychology and sociology. This analysis can guide scholars in identifying new research directions. Practical implications Media organisations can use this knowledge to develop strategies that enhance their credibility and counteract the effects of fake news. Policymakers can design informed regulations to combat misinformation and protect public trust. Educators can integrate these insights into curricula to prepare future journalists and media professionals for the evolving landscape. Tech companies can leverage these findings to mitigate fake news and build media trust. Social implications Public trust in media is foundational to democratic societies. Understanding the dynamic of fake news helps recognise broader societal consequences, such as increased polarisation and decreased civic engagement. By addressing the issues, society can work towards restoring faith in the institution of media. Originality/value There is a lack of comprehensive research using bibliometric analysis to understand how the rise of fake news has affected the reputation of traditional media. This study makes a significant contribution, using a bibliographic lens to highlight key themes and pave the way for future research.
Published Version
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