Abstract
This paper aims to investigate the discursive mechanisms that relate, in the “transmedia era”, the main narratives and the transmedia narratives in Brazilian telenovelas. Thus, we present Long’s discussion on the Barthesian concept of hermeneutic codes to detail this discursive functioning; according to the author, the primary narratives and the secondary ones carry these codes that, in the fictional experience, link the different audiovisual narratives, in intertextual and interdiscursive movements.
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