Abstract

This article addresses the question of narcissism, viewed in the context of virtual reality. The aim is to give more precise explanations how a technologically structured world provokes narcissistic manifestations in a human being. Beside this, the paper observes how the modern cultural matrix stimulates narcissistic manifestations, which are in the virtual world confirmed by the multiplicity of images posted by users that are known as selfies, with the intention to strengthen their own grandiose notion and gain virtual support. The paper points out that the possibilities of information and communication technologies contribute to the rise of narcissistic tendencies while the reasons of narcissistic manifestations are found in the hands of the capitalist paradigm. Also, the stated attitude is that certain human pathological forms, inherent to postmodern (in this case, narcissistic), are rationalized by dressing in the attire of trends and explained as normalized practices, because a significant percentage of individuals manifest them. Fromm had called it a socially-structured defect.

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