Abstract

The reform can better improve students’ innovation and entrepreneurial skills and comprehensively improve the innovation and entrepreneurial competitiveness of college students, which is conducive to their survival and development in the market. Therefore, this paper analyzes the data generated in the educational process from the perspective of educational data mining and studies students’ entrepreneurial interests and motivations so as to improve the quality of students’ entrepreneurial guidance. The knowledge map, an important visualization tool in personalized learning systems, is used as a research object to analyze students’ online evaluation data. We develop a prototype system for improving teaching quality—a knowledge map generation and knowledge point recommendation path analysis system. We hope to further explore new ways and methods to promote the reform of innovation and entrepreneurship education in colleges and universities, giving full play to the proper role and value of innovation and entrepreneurship education.

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