Abstract
The explosive growth of handheld screen devices has fostered the emergence of new consumption practices: always connected while watching TV is the expression that best summarizes this transformation. On the one hand we observe multiscreening practices engendered by the availability of second screen devices, which people use both simultaneously and sequentially while watching. On the other hand these handeld device are strengthening the social dimension of the TV-watching experience (Social TV). This paper aims to analyze the diffusion of social and connected television in the Italian market, relying on data from the “Osservatorio Social 2013-2014” (Sapienza University, Rome).
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