Multinational acquisition analysis: A zero-one goal programming model

Abstract

This paper presents a multi-objective model using critical success factors (CSF) as a basis for international business expansion analysis. The paper describes a process by which international business expansion analysis (i.e., the act of selecting a corporation for acquisition or merger in the multinational environment), can be performed requiring less management time and providing additional decision making information. A zero-one goal programming (ZOGP) model is developed and applied using a case study in international business expansion. The results of the application demonstrate the ease of use of the ZOGP model and its informational efficiency.