Abstract

A zero-one goal programming (ZOGP) is an important technique for solving many real-world problems. This paper adopts the new approach to show how to program the ZOGP model to solving a decision / management problem. The decision model is developed as a binary goal programming model base on a case analysis. The overall objective is to design and evaluate a model for effective resource planning in a marketing activity projects selection process. The main contribution is in problem identification and development of the mathematical model for project selection. This ZOGP model facilitates decision-making (DM) planning process and managerial policy in resources distribute.

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