MULTIMODAL DIMENSION OF ENGLISH PUBLIC SPEECHES BY TED TALKS IN EDUCATION

Abstract

This article explores the multimodal dimension of the TED speeches in the field of education, focusing on the research of semiotic resources. The term "multimodality" refers to the interaction between different modes of information presentation. Multimodal representations reflect sociocultural ways of combining modes in communication. The study draws on the theoretical framework of social semiotics to analyze the application of sense-making principles to semiotic modes. The research examines the linguistic, auditory, visual, gestural, and spatial modes of presentation. The study employs quantitative and qualitative analyses to explore the stylistic figures used in the selected TED talks. The article discusses the challenges and peculiarities of translating TED speeches. The findings highlight the prevalence of stylistic figures such as alliteration, metaphor, repetition, and rhetorical questions in the linguistic mode. The auditory mode is characterized by clear diction, proper pronunciation, and controlled speech tempo. The visual mode includes the use of slides, highlighting key words and phrases, and incorporating images to engage the audience. The gestural mode involves intentional gestures, body movements, and facial expressions that complement verbal discourse. The spatial mode encompasses effective management of physical space, strategic movement on stage, and the use of props to enhance communication. The study concludes by suggesting further research directions, including the analysis of the impact of multimodal modes on recipient cognitive processes and the study of stylistic figures and their cultural variations in intercultural communication.