Multichannel South Ossetian Political Communication

Abstract

Modern digital technologies have a huge impact on political communication. The characteristic features of South Ossetian political communication include the active use of the socio-political capabilities of the Internet. The purpose of the study is to verify data on the dynamics of information and communication technologies use in political communication in the Republic of South Ossetia. The basic methods used in the work are methods of observation, statistical calculation, discursive method, semantic-cognitive method and method of component analysis. The article examines the impact of new information technologies on political communication in the Republic of South Ossetia. The characteristic features of creating the image of a political leader in the digital space are identified and described. This problem is also complemented by consideration of the interactive model features of political communication between politicians and citizens of the country. South Ossetian politicians and citizens of the republic are developing new rules for the coexistence of digital technologies in society. Political communication in the Republic of South Ossetia is interactive in modern communicative space with the active use of social networks and online services for communication with citizens. Multi-channel communication in the framework of the seven-institutional discourse as an element of political discourse has a significant impact on the development of South Ossetian society and contributes to the restructuring of the existing communication models, with the result that personal and status self-presentation acquire new ways of expression.