Motion Feature in Advertising and Audience’ Perception Based on AIO Concept in Digitizing’ Era

Abstract

Not only is it a real motion that can be perceived in a concrete form, there is a change in the position of the subject from one point to another by visual sensing, but it is also related to the sensation and perception of motion which is constructed as a ‘Bahasa Rupa’ grammar and visualized in advertising as a visual communication medium. Perception is formed because of the attraction between the person's self-concept in the perceptual process and the tendency of human adaptive traits (polymorphs); included in interpreting 'motion' which is very likely to be perceived differently by the sensibility and sensory process of each person; especially closely related to the circulation of the meaning of signs in visual communication, one of which is in print advertisements. This research was developed from the results of research by AK.Dewi (2015-2017), and will use the Mix-Method approach within the framework of Experimental Research One-Shot Case Study, the object of research is a segmented print advertisement based on the AIO classification (Activity, Interest and Opinion). It is hoped that this research will produce a logical explanation of visual stimuli in static media that can attract the attention of the audience, especially in print advertisements that apply the Motion Feature as its ‘Bahasa Rupa’; at the same time providing development in Visual Communication Design science, especially for Brand Communication as a visual communication strategy to strengthen the efficiency of using word language on static media. The object of research is a segmented print advertisement based on the AIO classification (Activity, Interest and Opinion). It is hoped that this research will produce a logical explanation of visual stimuli in static media that can attract the attention of the audience, especially in print advertisements that apply the Motion Feature as its ‘Bahasa Rupa’; at the same time providing development in Visual Communication Design science, especially for Brand Communication as a visual communication strategy to strengthen the efficiency of using word language on static media. The object of research is a segmented print advertisement based on the AIO classification (Activity, Interest and Opinion). It is hoped that this research will produce a logical explanation of visual stimuli in static media that can attract the attention of the audience, especially in print advertisements that apply the Motion Feature as its ‘Bahasa Rupa’; at the same time providing development in Visual Communication Design science, especially for Brand Communication as a visual communication strategy to strengthen the efficiency of using word language on static media in digitizing era.