Abstract
This article places the New Party in the context of Mannheimian theory. It examines the generational claims made by Mosley and his sympathisers over the course of 1930, along with the rebuttals offered by their opponents. The structure of the ‘great war generation’ is analysed through prosopography. The article reinterprets the pre-history of the New Party by concentrating less on Mosley himself and more on those he was attempting to woo. It suggests that although his generational appeal had resonance, his anti-democratic ideology and personality weighed more heavily in the choices of his peers. Both high political history and sociological theory are helpful in understanding the failure of the New Party.
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