Abstract
This study aimed to identify the key innovative moments that followed the course of Todeschini’s history. Since its opening in 1939, the company has heavily invested in acquiring new technologies and developing new products, as well as working in their improvement, among other applications, in order to remain present in the market of rectilinear furniture (modules) in serial production, from the last three decades up to the present day. These decisions were assertively taken as they contributed to intensify the competition among companies and consequently stimulate Todeschini’s own growth. These events have raised issues related to design facing industrial and commercial contexts.
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