Abstract

Modern market conditions, burdened by the process of active restructuring of the economy under new circumstances related to geopolitical instability and the sanctions burden, change the concepts, principles and requirements for the quality of innovation management, as one of the main elements of the sustainable functioning of the enterprise and increasing its competitiveness, as innovation today is becoming the main aspect of maintaining competitive positions. The well-established models of organizational process management in Russian practice are characterized by conservatism and low efficiency. The innovative activity of most modern domestic enterprises, in comparison with the standards of developed countries, is characterized by low innovation activity, a large percentage of the use of traditional technologies and organizational and managerial methods, separation of production capabilities and ideas from dynamically changing market conditions. In fact, an increase in the efficiency of industrial enterprises in the field of innovation and an increase in its competitiveness, taking into account modern intensively changing and unstable conditions, should be achieved through a qualitative increase in the level of economic science and educational technologies, taking into account modern, including world standards of innovation management. In addition, it is necessary to concentrate on our own RD, possibly based on high-tech developments of friendly countries, and increasing the level of innovation activity within the country by industry. The successful implementation of innovation activities at industrial enterprises ultimately depends on management and management's approach to management and innovation activities. It is important to understand the importance and necessity of updating production standards, adapting management methods to market conditions, and the superiority of the final product over competitors inside and outside the country. Thus, the modeling of the innovation process at industrial enterprises today has a promising strategic role.

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