Model Distribusi dan Farmer’s Share Jambu Air cv Camplong

Abstract

The purpose of this research is to identify the distribution pattern and farmer's share of jamboo cv camplong in Sampang. Methods of research and data collection in this study are survey, observation and interview. The research location is in Taddan Village and Camplong Subdistrict, the respondent consist of farmer, collector and traders, respondent chosen by Accidental Sampling method. The results of this research are three patterns of water distribution of cv camplong (1) Farmers - small collectors - big traders in the province - retailers in the province - retailers - consumers. (2) Farmers - collectors in villages - large traders of provinces - supermarkets - consumers (3) Farmers - retailers - consumers. While the value of farmer share obtained from the analysis on the pattern of marketing channel I is 50%, the channel pattern II 34.78% and the channel pattern III 80%. So the most efficient channel pattern is channel III pattern