Abstract
The objective of this research was to analyze the value chain and efficiency of gedong gincu mango agribusiness in Majalengka Regency. The data collection was conducted by interview techniques, using questionnaire. The samples of this study were: 88 farmers gedong gincu mango taken by using proportional random sampling, 28 sellers taken by snowball sampling, consisted of 15 local collectors, 3 big traders and 10 retailers. Value chain was analyzed using R/C ratio. Marketing efficiency was analyzed by calculating the marketing margin, profit margin, farmer's share and marketing efficiency. The results showed that R/C ratio of farmers, small collectors, big collectors and retailers were >1. Highest profit level was achieved by farmers. Based on marketing margins, farmer's share and marketing efficiency, all marketing channels were categorized as efficient.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: AGRARIS: Journal of Agribusiness and Rural Development Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
