Abstract
The author analyzes the way of life of subculture groups and a significant part which is the formation of a mythological world. Life in mythological-symbolic and sign world converts young people's everyday life into a ritual game. While analyzing the artistic rituals of the ethnocultural group Followers of Gediminas, the modem group Satanists, and the religious group Hare-Krishna the aestic-psychological phenomenon of myth reviving of "here and now" is revealed. Examples of Lithuanian culture nowadays support D.Frazefs idea about ritual as a myth creating form.
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