Methodological Approach To Evaluating The Prospects Of Agrotourism Development

Abstract

The article presents a methodological approach to assessing the prospects for the development of agro-tourism taking into account territorial characteristics. 2020 has been declared the Year of Rural and Ecological Tourism. Rural tourism is a type of tourism that involves temporary accommodation of tourists in rural areas for the purpose of rest and/or participation in agricultural work without the tourist receiving a material benefit. The market for agro-tourism services is in its formative phase. Therefore, an integrated approach is needed to assess the prospects of agro-tourism in today 's economic environment. In order to assess the prospects for the development of agro-tourism, we proposed a methodological approach. In developing the methodological approach, we relied on the components of the market mechanism: demand, supply, prices, taxes and competition. Also, in modern conditions, it becomes impossible to conduct any research without studying foreign experience and domestic experience, as well as the influence of state activity. In spite of the difficulties arising from the development of this market, agritourism is a budding non-agricultural activity in rural region, which increases rural employment and income. The proposed algorithm makes it possible to determine the prospects for the development of agritourism. It can be applied in other regions and in the development of programs for the socio-economic development of territories.