ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ОБ'ЄДНАНИХ ТЕРИТОРІАЛЬНИХ ГРОМАД ЗА РАХУНОК ЇХ СПЕЦІАЛІЗАЦІЇ В СФЕРІ ТУРИЗМУ ТА ГОТЕЛЬНОГО ГОСПОДАРСТВА

Abstract

UDC 338.48; JEL Classification: L 830 Purpose. The identification of specific ways for those types of activities developing that are capable of ensuring the creation of such a tourism infrastructure that will be able to ensure the profitability of the united territorial communities, taking into account the orientation towards rural and ecological tourism. Findings. The authors examined trends in the further development of tourism, namely: increasing the social responsibility for disturbing the ecological balance; reduction of time for rest and increase the frequency of rest; the ability to travel with pets; the desire to avoid overloaded tourist destinations; the possibility of flexible vacation planning due to information support. The emphasis is placed on the need for the development of ecological and rural tourism. In order to develop ecological and rural tourism, the authors propose to create ecological routes of year-round functioning that will allow to engage in various types of recreational activities. The authors also propose to create a network of family hotels, hostels and pensions, which will satisfy the demand for accommodation services. Based on the offered services, it will be possible to form the infrastructure of farmsteads. Practical value. Tourism clusters will be created, each of which can receive specialization in accordance with a certain type of tourism (green, ecological, rural, etc.), a certain type of accommodation facilities (family hotels, hostels, pension or boarding houses), etc. Within the framework of the united territorial communities, it will be possible to form appropriate tourist destinations for year-round functioning, the basis for which will be the conditions for accommodation and meals in hospitality enterprises. The implementation of this development strategy for the united territorial communities will allow to obtain the following positive results: the material and technical base will be updated and the development of the common infrastructure of the united territorial communities will be carried out; new jobs will be created for residents of a united territorial communities. All this changes will lead to increased profitability and financial stability of the united territorial communities.