Abstract

The paper presents the results of analysis and generalization of important scientific and methodological provisions of investment management in the context of development of methodological principles of investment management of telecommunications enterprises, as well as substantiates areas for improving technology development and implementation of their investment strategy. It is established that ensuring the competitiveness and efficiency of domestic telecommunications enterprises requires the achievement of high dynamics of their promising economic development, which is based on the permanent implementation of investment activities. The significance of investment strategy as an important component of organization and management of investment processes is revealed. Emphasis is placed on the important characteristics of the investment strategy which are resistance to frequent changes, as well as the required level of flexibility and adaptability. The key segments of the investment strategy and its subordination to the goals and objectives of the overall economic strategy of the enterprise are identified. The functional purpose of the investment strategy is characterized by determining the range of its long-term objectives. It is argued that the development and implementation of investment strategy is based on a methodological platform that is adequate to the conditions of economic activity of a particular enterprise. According to the results of the research, the composition of system elements of the methodical platform of formation and realization of investment strategy is offered in the work, which allows to realize the main goals and tasks determined by its functional purpose.

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