Abstract
The article proposes a new model of the architecture of digital entity based on a single technological base for their presentation and processing, includes the concept of a "smart contract", within the framework of this one is possible to create mechanisms for the implementation of various scenarios of the behavior of digital entity in depending on external circumstances and properties of services. The task of managing the properties of multiservice systems is still not sufficiently well resolved. This fact is determined by the challenges that constantly arise and are determined by the dynamic change in the properties of digital entities during their life cycle, the variable number and properties of services involved in the ecosystem, the nature of their interaction with digital entities depending on external circumstances, convergent environment. As practice shows, the model of the digital entity proposed by the actual standards does not provide opportunities to solve the mentioned challenges.
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