Abstract
The article is devoted to the issues of ensuring the competitiveness of a trading enterprise through its quantitative assessment. Analytic and graphical methods of evaluation are conventionally identified. The methodical approaches to the evaluation of the competitiveness of the trading enterprise, including the Rosenberg Model, the assessment of the quality level of production, matrix methods, the evaluation of comparative advantages, the multifactor score, the model of competitiveness are described, their strengths and weaknesses are identified.
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