Meta graph network recommendation based on multi-behavior encoding

Abstract

As traditional recommendation systems ignore the hidden information among different user behaviors (such as clicks, add-to-favorites, add-to-cart, and purchases), this often leads to low accuracy in recommendation results. We propose a meta-graph network recommendation system via multi-behavior encoding (MBGR). Firstly, the graph convolutional neural network is used to extract features from various interactive behavior heterogeneous graphs of user-items for behavior heterogeneous modeling. Secondly, matrix decomposition algorithm and meta-knowledge learner are used respectively to process the semantic information of user behavior, and then attention mechanism is used to learn and distinguish the importance of different types of user item interaction behaviors. Finally, meta-knowledge transfer network is used to combine meta-learning paradigm and neural network framework to establish user target behavior recommendation. We conducted comparative experiments comparing MBGR with 7 different baseline models such as NCF and DMF. Extensive experiments on three real datasets (Tmall, Yelp, ML10M) demonstrate that the proposed MBGR method outperforms the baselines. The performance of MBGR is improved by 10.97 % on average with the metric of HR@10 and 10.96 % with the metric of NDCG@10. Under different top-N value evaluation conditions (HR@10, HR@7, NDCG@10, NDCG@7, etc.), the proposed model's performance can also be improved by more than 10 %, which proves the rationality and effectiveness of the proposed MBGR method.