Abstract
The aim of this community service is to develop the Samar Milk Processing Tourism Village as a digital tourism destination through the use of Massive Open Online Courses (MOOC) assets. This implementation focuses on efforts to utilize MOOCs as an important tool to improve education, development and marketing of dairy farming-based tourist destinations in Samar Village through the Asset Based Community Development (ABCD) method. Media expert validation results show an approval level of 89.5% for the concept of using MOOCs in marketing tourist destinations. Meanwhile, the material expert validation results reached an agreement level of 92.5%, indicating that this approach was received positively by experts in the field of milk processing. Furthermore, the implementation of this activity also recorded a significant increase in the learning outcomes of participants who took part in the MOOC related to the dairy industry. This confirms that the use of MOOCs in digital tourism destination-based education and training can provide real benefits. Keywords: MOOC; Asset; Tourism; Digital; Samar’s Milk
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