Abstract
ABSTRACT Today, athleisure is one of the key trends in the fashion industry combining both casual style with health enthusiastic appeal creating a billion-dollar industry. Athleisure is the combining of activewear into women’s daily lives and their participation in physical activities. The problem-based learning (PBL) projects focused on athleisure apparel for various types of target market segmentations: 1) student selected customer target segmentation, 2) individual end-user, or 3) end-users of a specific company. Target market groups provided three unique PBL projects designed to improve students understanding of female athleisure consumer needs. Professional experts guided the students in the functional, expressive, and aesthetic considerations of athleisure apparel as defined in the FEA Consumer Needs Model (Lamb & Kallal 1992). A conceptual framework for apparel design. Clothing and Textiles Research Journal, 10(2), 42–47) for each of the PBL projects. The unstructured PBL process allowed the students to develop questions and solutions under real-world situational paradigm.
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