Abstract
This article presents an analysis of media effects articles published in JMCQ from 1954 to 2020. Although the primary focus of our sample of articles focused on news, a wealth of additional topics were also examined, including attitude change, media selection, and sharing of media content. While some of this body of scholarship reflects more “traditional” conceptualizations of media effects research, others point to a broader conceptualization that reflects individuals as active in their selection, processing, evaluation, and even creation of media content.
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