Abstract

New media is closely linked to the field of communication. This medium plays a very important role in society in general. The main function of this medium is to disseminate various information, in particular, to raise awareness of the patriotism value. This issue needs to be emphasized in detail and should be nurtured among Malaysians. Such research is being carried out to see the role of the new media can spread the patriotism value through national information by focusing on youth. New media technology has become a form of communication for the youth to raise awareness of the patriotism spirit. Recent studies have shown that the level of youth awareness through patriotism, is less favorable and needs to be enhanced. The existence of this phenomenon is influenced by many factors. The issue of patriotism is an important aspect and should be given serious attention as it is capable of being part of a national entity. Therefore, based on Cultivation Theory by George Gerbner and Larry Gross (1976), this conceptual paper discusses in more detail how the patriotism values that disseminated with new media medium through national information can create awareness of patriotism among youth in Malaysia.

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