Abstract
The pervasive use of coarse language, despite its prohibition grounded in cultural values and traditions, presents a complex societal phenomenon that warrants in-depth exploration. The ubiquitous nature of this linguistic shift is particularly evident in daily verbal exchanges and media dissemination, challenging the conventional understanding of language as a mere preserver of cultural and religious identity. Abusive language, which finds expression in moments of surprise, frustration, and happiness, has become a multifaceted tool that not only defies established norms but also plays a pivotal role in shaping social dynamics. This paper's specific focus on profanity within the Punjabi language community serves as a microcosm for understanding broader issues related to gendered language. Through a comprehensive study involving interviews with Punjabi respondents aged 21 and above, encompassing both genders, the research exposes the deeply ingrained gendered nature of coarse language. Females are frequently and directly associated with insults and curses, highlighting a troubling pattern that reinforces the societal devaluation of women. The findings underscore how profanity, beyond its linguistic implications, acts as a mechanism that perpetuates and strengthens the existing patriarchal system within the Punjabi community. As society grapples with evolving language norms, this examination sheds light on the intricate interplay between language, gender dynamics, and cultural practices, providing valuable insights for addressing the broader implications of linguistic shifts in contemporary society.
Published Version
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