Abstract
ABSTRACT This study explores both the coloniality of knowledge and politics of representation and the dominant political ideologies manifested within the Ethiopian Brodcasting Corporation (EBC). It also deepens media coverage of protests by interrogating how the media in Ethiopia construct knowledge and negotiate politics of representation in every aspect of the political scene. The study employed an exploratory case study research design through the lens of decolonial epistemic theory to scrutinise the mass media coverage of protests deployed in the EBC. This study mainly discusses the colonial matrix of power, dominant discourses and their ideologies in EBC regarding protest representation against Addis Ababa’s Integrated Master Plan (AAIMP). The study extends its argument to how decolonisation occurs in the struggle for economic control through the land-grabbing political system of the Ethiopian People's Revolutionary Democratic Front (EPRDF) government of Ethiopia. The study’s central argument regards AAIMP’s goal to annex the neighbouring Oromia regions, proposed in 2014. Through this colonial matrix, as emphasised by the work of Tlostanova and Mignolo, the study elaborates on how the government imposes restrictions on the media representation of protests and how and why the media partially or fully ignore or distort the coverage of social movements.
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