Abstract
Measuring the Level of Satisfaction with Respect to the Quality of Services Provided by the Local Tourist Destination in Mashhad, Iran
Highlights
Sustainable tourism development shows a shift from the traditional approach of neoclassical economics in the field of tourism development to a more holistic approach, which highlights the market needs and the needs of society and the natural environment (Saberifar et al, 2015)
Tourists arriving in Mashhad, often visit this city more than once, so that about 90% of them visit Mashhad for the second time or more. 68% of the tourists resided in Mashhad between 1-3 days, 29% between 4-7 day and only 3.3% of them resided more than 8 days in Mashhad. 22.4% of respondents stayed in hotels, 43% in hotel-apartments, 20% in inns, 6.6% in motels, and 1.8% in the homes of friends and acquaintances
Given the importance of evaluating the capacity of tourism in a sustainable development approach, this study aims to evaluate the quality of tourist experience and their satisfaction in Mashhad
Summary
Sustainable tourism development shows a shift from the traditional approach of neoclassical economics in the field of tourism development to a more holistic approach, which highlights the market needs and the needs of society and the natural environment (Saberifar et al, 2015). Sustainable tourism development is a process that improves the quality of the host’s life, supplies the demand of visitors, and protects the natural and human environment (Ghadami, 2011: 60). Tourist areas require efficient management and development efforts in the direction of sustainability (Saifuddin and Shorcha, 2011). There are several conceptual frameworks regarding the implementation of sustainable development of tourism, where most discussions are dedicated to the capacity of reception (Rahnamaei et al, 2008: 19). Evaluating the capacity of reception is one of the main techniques for planning and tourism management, whose purpose is to determine the very favourable limits of development in order to provide efficient use of tourism resources. The capacity of reception indicates that tourism destinations have some limitations for a particular area to tolerate without provoking any irreparable risk (Bonilla & Bonilla, 2008). The funds required for preserving historical monuments and generally the tourism environment are provided by tourism (Soltani and Shahnoushy, 2012)
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