Abstract
Research background. Specialists show a decrease in awareness of the issues of sustainability of tourism activities among various stakeholders [1], followed by arguments [2], and irresponsible practices of visitors. Local key actors could be the main interdependent factors in solving [3] these issues that characterize sustainable tourism through the emergence of the phenomenon of digitalization and high popularization of social networks. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [5], [6]. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Purpose of the article. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Methods. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [7],[8], Findings & Value added. The aim of this study is to evaluate the perceptions about the local brand as a way to attract entrepreneurs, tourists and business development in the wine area Pietroasele, Buzau, Romania based on the following specific research objectives: 1. Knowledge of the role of the local brand in the management of local businesses and authorities. 2. Monitoring the application of mechanisms used by specialists to develop local branding, including collaboration with local partners. 3. Evaluation of the perspectives arising from the development of the analyse brand.
Highlights
The branding concept has advanced more and more as a way of application from shopping malls, shopping malls, to areas, regions and states
In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania
As pointed out at the beginning of article, local authorities, which are affected by their declining budgets and which could lead to regional disparities, can reduce these phenomena by increasing their focus on specific local marketing and activities. promotion without a broader branding strategy
Summary
The branding concept has advanced more and more as a way of application from shopping malls, shopping malls, to areas, regions and states. When we talk about marking products and services in parallel, it appears with the marking of producers, areas of origin [7],[8], local tourism [9], [10], of cities in the vicinity of areas [1], [2]. In recent years, branding as a discipline has evolved in terms of communication and implementation, highlighted by an evolution of knowledge at different levels [13], [14] local authorities, tourism organizations and media. As the concept of “entrepreneurship” evolved into a business approach, branding emerged in terms of business perceptions and attitudes [4], based on people’s experience of places [18], regardless of whether they referred to an entire city or smaller areas [19]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
