Abstract
The article is devoted to the consideration of various tools of soft power used by Qatar to promote national interests abroad. The text provides the detailed information on the process of forming the information field of Qatar in the modern media landscape of the country. The author consistently unveils the successful experience of internationalizing local media and expanding their global influence through the use of innovative technologies, mergers or acquisitions of foreign media assets and the publication of exclusive information. Based on the example of Al Jazeera and other Qatari media, the author provides the statistical indicators that prove the effectiveness of such a strategy in expanding the reach of the press and strengthening the influence on the public abroad.
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