Marketing tools to increase efficiency and competitiveness of poultry production enterprises

Abstract

Organizational and economic principles of poultry production, which are formed by the system of internal and external factors, have been researched in the article. To diagnose these factors, the system of developed economic indicators has been used. The evaluation and analysis of these indicators make it possible to determine the state of organizational and economic level of poultry production enterprises. The main purpose of this research is to highlight the study outcomes of poultry industry development at Ukrainian enterprises. It is planned to analyse the structural dynamics of poultry number, the impact of factors affecting gross production of poultry products, research on impact of feed on the enterprise economic efficiency and profit increase by reducing the production cost. The relevance of this research is conditioned by further scientific research of development trends and regional features of poultry enterprises efficiency and competitiveness increase and substantiation of strategic perspectives. In the process of solving these tasks, general and special methods have been used: abstract and logical – to clarify the essence of main economic categories; analysis and synthesis – to analyse the development and economic efficiency level of poultry enterprises; comparative analysis – to compare different phenomena and processes regarding their impact on economic efficiency of poultry enterprises. Ukraine has been chosen as a research object. The expediency of efficient poultry development is necessitated by the need to tackle the most important socio-economic challenge – food security guaranty – not only for the individual region but also for the country as a whole, as poultry farming is rapidly growing industry. But the problem is the restoration and development of poultry farming with the involvement of a wide range of specialists, the study of poultry enterprises economic efficiency, taking into account the features of technological processes in this industry. Results of the study may be useful for the analysis and effective development of poultry industry as part of agricultural sector.