FORMATION OF DEMAND AND SUPPLY IN AGRICULTURAL MARKETS OF UKRAINE IN CONDITIONS OF EXTRAORDINARY CHALLENGES

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Modern global instability caused by economic, social and natural factors, which requires a deep understanding and analysis of the impact of such conditions on the formation of demand and supply in the agricultural sector. The relevance of the study is determined by the acute nature of the extraordinary challenges faced by the agricultural sector of Ukraine. In connection with the instability of the economic and political situation, agricultural markets become the object of increased influence of external factors, such as military conflicts, economic sanctions and changes in climatic conditions. Taking into account the dynamism of the market and the search for optimal answers to challenges makes this topic important for the scientific community and practical participants of the agricultural sector. The purpose of the research is to conduct a detailed scientific and practical substantiation of the peculiarities of the formation of demand and supply in the agricultural markets of Ukraine in conditions of extraordinary challenges. The research used general scientific (generalization, comparison, induction and deduction) and empirical-theoretical methods (analysis, synthesis). The use of system- structural and statistical analysis made it possible to analyze the Ukrainian agricultural market and allowed to determine changes in consumer demand for the main groups of products, taking into account economic, social and geopolitical factors. It was found out that the subject of purchase and sale on the agrarian market is agricultural products, the characteristics and peculiarities of production of which determine the uniqueness of the agrarian market in comparison with other types of markets. It has been established that the population's food needs are fully met, and as a result, the country has the opportunity to export products. On the basis of the obtained results, it was established that as a result of a significant increase in food prices, a possible reduction in the assortment of these products and a loss of stable income among the population, it was found that they will lead to a shift in the balance of consumption in favor of bakery products and semi-finished products, which is caused by a decrease in the consumption of livestock products, fish and seasonal products. The results of the study can be used to develop an effective policy of state regulation aimed at increasing the competitiveness of agricultural markets, and can also be used for the further development of risk management programs and strategies in the agricultural sector.