Abstract
The article emphasizes that the sectoral affiliation of enterprise becomes a determining factor in ensuring economic efficiency and choosing directions for activating its innovative development. The service sector has distinctive characteristics from other industries, and its advantage refers to the ability to simultaneously combine in time and space the processes of production, sales and consumption. The importance of establishing and scaling innovation activity as the main vector for ensuring the economic efficiency of service enterprises is substantiated. The stages of ensuring the economic efficiency of enterprises in the service sector in the context of intensification of innovative development have been allocated, which provides for the determination of: 1) the target amount of profit and means of adaptation of enterprise to existential challenges; 2) the volume of services sold, which ensures the receipt of the target profit; 3) parameters of assortment and pricing policy; 4) functional changes (modernization and intoduction of advanced technologies; development and implementation of investment and innovation programs; introduction of progressive forms and methods of service implementation; strengthening cooperation with the subjects of the external investment and innovation environment); 5) the level of differentiation and expansion of the sphere of investment and innovation activity; 6) areas of inter-sectoral partnership and investment and innovation cooperation. The determining factors in ensuring the economic efficiency of service enterprises should be considered: expanding the range of services; improving their quality and affordability; adaptation to market conditions. The authors also allocate instruments for ensuring economic efficiency and intensification of innovative development of enterprises in the service sector – commodity, technological, managerial, market, socioeconomic, institutional, marketing ones.
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