Marketing Strategy Research for Liuzhou River Snail Noodles on European and American Cross-Border E-Commerce Platforms

Abstract

With the continuous development of globalization and digitalization, cross-border e-commerce platforms have become an effective means of promoting and selling distinctive products in European and American countries. This study focuses on the marketing strategy of Liuzhou River Snail Noodles, a traditional Chinese delicacy, on cross-border e-commerce platforms in Europe and America. Through in-depth market research, consumer behavior analysis, and the collection of online sales data, we explore the market potential and challenges of Liuzhou River Snail Noodles on cross-border e-commerce platforms in European and American countries. The research reveals that Liuzhou River Snail Noodles possess a unique taste and cultural appeal, attracting the interest of a portion of European and American consumers. However, successfully marketing Liuzhou River Snail Noodles on cross-border e-commerce platforms requires overcoming multiple obstacles, including language and cultural differences, food safety standards, and logistics. Therefore, the development of practical market promotion strategies and brand building is crucial. Finally, this study offers several recommendations, including customized product packaging, active engagement on social media, and the establishment of partnerships, to assist Liuzhou River Snail Noodles in achieving success on cross-border e-commerce platforms in European and American countries. This research provides valuable insights and guidance for the promotion of Chinese specialty cuisine in international markets.