Analysis of Consumer Behavior and Computer Consumption Demand of Small Enterprises

Abstract

Since the reform and opening up, China’s economy has been greatly developed, which has resulted in the gradual increase of the consumption rate of our country’s residents. With the improvement of residents’ income, the consumption level and consumption scale of residents are expanding, which requires us to analyze consumer behavior. However, China’s per capita GDP is still very low, which leads to different consumption levels in different economic regions compared with European and American countries. Due to the dual structure of urban and rural areas, there is a large gap in the consumption level between different regions, groups and industries in China, which has caused the analysis and research of consumer behavior in China. Then, with the popularity of e-commerce, consumer demand experience has become an important driving force to promote consumer behavior, which is an important role in the continuous development of consumers. By analyzing the characteristics of consumer behavior, we can analyze the potential demand. At present, small enterprises are still an important part of China’s enterprises, which requires us to constantly analyze the consumer behavior of small enterprises. This can be achieved through consumer information and consumer demand.