Marketing of Cucumber Cultivated under Poly House in Haryana

Abstract

The study revealed that producers obtained maximum share in consumer rupee (93.46 percent) from direct marketing of cucumber which may be due to non-existence of market intermediaries between producers and consumers. Whereas least share in consumers rupee (62.67 percent) were observed in Channel-II which may due to large number of middlemen involved in marketing chain of cucumber. As far as marketing efficiency was concerns, Channel-I was found most efficient among all other marketing channels. Lack of poly house/crop insurance schemes to mitigate the risk arising due to damage of crop/structure (84.00 per cent), followed by attack of insect and pest as well as nematodes (80.00 per cent), supply of inferior poly-house materials/lack of advice from service providers (80.00 per cent) were found most prominent constraints in the production of cucumber under poly house, whereas, lack of market information about prices and demand in different markets (80.67 per cent), non-remunerative prices of produce (76.00 per cent) were observed some of the marketing constraints. Keeping in view all the aspects, there is need to provide more support to realize full potential by development of efficient market infrastructure, providing liberal financial support at low interest rate. Poly house enterprises should be treated as agricultural rather than commercial entity. So that emerging poly house enterprise proved to be more profitable for the farmers of the state.