Abstract

The study revealed that producers obtained maximum share in consumer rupee from direct marketing of tomato i.e. more than 90 percent which may be due to non-existence of market intermediaries between producers and consumers. Whereas least share in consumer's rupee was observed in Channel-IV (Distant market) i.e. 50.04 per cent which may due to large number of middlemen involved in marketing chain of tomato. As far as marketing efficiency was concerns, Channel-I was found most efficient among all other marketing channels. Lack of poly house/crop insurance schemes to mitigate the risk arising due to damage of crop/structure (84.00 per cent), followed by attack of insect-pest as well as nematodes (80.00per cent), supply of inferior quality poly-house materials/lack of advice from service providers (80.00 per cent) were found most prominent constraints in the production of tomato under poly house, whereas, lack of market information about prices and demand in different markets (80.67 per cent), nonremunerative prices of produce (76.00 per cent) were also observed as some of the marketing constraints. Keeping in view all these aspects, there is need to provide more support to realize full potential by development of efficient market infrastructure, providing liberal financial support to poly house units/farmers at lower interest rate. Poly house enterprises should be treated as agricultural rather than commercial entity so that emerging poly house enterprise may prove to be more profitable enterprise for the farmers of the state.

Full Text
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