Marketing Decision Model and Consumer Behavior Prediction With Deep Learning

Abstract

This article presents a study using ResNet-50, GRU, and transfer learning to construct a marketing decision-making model and predict consumer behavior. Deep learning algorithms address the scale and complexity of consumer data in the information age. Traditional methods may not capture patterns effectively, while deep learning excels at extracting features from large datasets. The research aims to leverage deep learning to build a marketing decision-making model and predict consumer behavior. ResNet-50 analyzes consumer data, extracting visual features for marketing decisions. GRU model temporal dynamics, capturing elements like purchase sequences. Transfer learning improves performance with limited data by using pre-trained models. By comparing the model predictions with ground truth data, the performance of the models can be assessed and their effectiveness in capturing consumer behavior and making accurate predictions can be measured. This research contributes to marketing decision-making. Deep learning helps understand consumer behavior, formulate personalized strategies, and improve promotion and sales. It introduces new approaches to academic marketing research, fostering collaboration between academia and industry.