Abstract
The concept of marketing approach to medical waste management in health care is suggested.The goal of research was to study the state of marketing activities of health care institutions on medical waste management and development trends of resolution of outstanding issues.Methods. The methods, which were used in the research, are the methods of mathematical statistics, social studies and scientific knowledge.Results. Environmental marketing institutions of healthcare means perfectly safe for the environment provision of health services. The main directions of environmental marketing concept in health care institutions is the acceptance generally binding legal standards of Use Resources, strict control the formation and licensing of medical waste; economic incentives for workers, aimed at minimizing their interest in the volumes of medical waste; financing of R & D relative to the development of new waste and sound technologies; develop a system of taxes and penalties for polluting the environment and so on.Conclusions. As a result of the implementation of marketing strategies for managing medical waste of healthcare institutions are obtained strategic, social, environmental and economic benefits.
Highlights
The rapid development of the market economy is accompanied by growth of volumes of provided services, including the health care
The goal of research was to study the state of marketing activities of health care institutions on medical waste management and development trends of resolution of outstanding issues
Formulation of Problems In Ukraine it is accumulated 8.12 million tons of waste [2,3, 7,8,9,10], while in health care institutions in 2011–2012 formed 3632302,553 kg of medical waste, of which 3553418 kg belong to group epidemiologically hazardous waste «A» that are closer in composition to the solid domestic waste; 74103,253 kg – epidemiologically hazardous waste group «B», 400 kg – extremely epidemiologically hazardous waste group «B», 3411,3 kg – toxicologically hazardous waste group «G»; 970 kg – radioactive waste group «D» [3, 4, 9, 10]
Summary
Chromosome instability in children with thyroid pathology born to irradiated parents due Chernobyl accident. Thyroid carcinoma in children and adolescents in Ukraine after the Chernobyl accident: statistical data and clinicomorphologic characteristics. The goal of research was to study the state of marketing activities of health care institutions on medical waste management and development trends of resolution of outstanding issues. The main directions of environmental marketing concept in health care institutions is the acceptance generally binding legal standards of Use Resources, strict control the formation and licensing of medical waste; economic incentives for workers, aimed at minimizing their interest in the volumes of medical waste; financing of R & D relative to the development of new waste and sound technologies; develop a system of taxes and penalties for polluting the environment and so on. Досліджені актуальні завдання маркетингової спрямованості закладів охорони здоров’я, обгрунтована необхідність впровадження концепції маркетингового підходу до управління відходами закладів охорони здоров’я, проведено аналіз негативного впливу на здоровя мешканців регіону та стан довкілля, досліджено переваги, отримані медичним закладом введення внаслідок її впровадження Ключові слова: медичні відходи, маркетингова концепція, управління медичними відходами, заклад охорони здоров’я
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