Abstract
In a business environment characterized by a high level of competitiveness, the impact of new products on an organization’s revenue is an important factor. This research was developed with the objective of examining empirically the relationships between market knowledge management, innovation and the performance of new products in the market. This chapter analyzes KM (Knowledge Management) success trough a market-oriented perspective because, at the end of the day, KM success must lead to better organizational performance. The research model was generated by the combination of market knowledge models and KM success and maturity models. By means of a survey, based on 387 medium and large industrial firms, and the use of structural equation modeling, the supremacy of the competitor knowledge management process over other constructs was verified, as the most important antecedent of new product performance in the market. The results also revealed that innovation was strongly impacted from technology knowledge management and customer knowledge management.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
