MARCAS DO QUE SE FOI: UFANISMO E PROPAGANDA NA DITADURA NO BRASIL

Abstract

The present work proposes to study the role of propaganda in the audiovisual media, TV and cinema, by the Dictatorship in Brazil. The time cut for the production is the 1970s and 1980s. The choice of this period is due to the double context that involved the dictatorial government in Brazil: the defeat of the armed opposition in the military field, reinforcing the modernizing role of the government in social and economic relations, and the need to recompose the bases of support in Brazilian society after the Economic Miracle crisis. Theoretically, what we seek to demonstrate is propaganda as an instrument of persuasion at a time when the use of coercion is wearing thin. Building and reinforcing ties between the government and Brazilian society was one of the objectives of the government's TV and cinema advertisements. For this work, besides articles and books that discuss the theme, the propaganda films of the period will be analyzed. The selection of the films will be made according to previously defined themes. The films are in the National Archive, which has made them available on the YouTube website. The links of each film analyzed will be indicated. Analyzing the discourse that permeates each film allows an understanding of the objectives and proposals contained in the filming. Besides, since its creation at the end of the 19th century we have seen the intersection between cinema and history. We can see that the visual analysis of the propaganda pieces will allow us to dive into the historical context of the time, perceiving the nuances that marked Brazil in the period. Our conclusion will be to demonstrate how the action of propaganda was inserted in the context of the advance of the industrialization of consumer goods, reaching, however, the urban middle segments and failing to broaden the bases of support of the dictatorial government. Constructing the reflection that the present article proposes