MANN’s Digital Strategy

Abstract

Focus of this paper are the digital strategies of National Archaeological Museum of Naples (MANN- Museo Archeologico Nazionale di Napoli). The contribution also testifies links and joint initiatives with other public institutions, such as schools and universities, but also with private companies in gaming and entertainment. In general it emerges a strategy that may result in a new cultural horizon of true autonomy, helping “to regenerate” the city from a cultural, economic and social point of view.