Manipulation Of Mass Consciousness As A Phenomenon Of The Information Society

Abstract

Manipulating people's minds is one of the most serious and widely discussed problems of our time. This is because in today's information civilization, the phenomenon of manipulation of mass consciousness through information technology has taken on a total character. The information society forms a global information space providing free access to information resources and making the life of modern man much easier. At the same time, there are negative trends related to the social conflict between producers and consumers of information. Influenced by social, political, economic and cultural factors, this conflict leads to an increasing role for manipulation of mass consciousness and creates the preconditions for a media reality that makes it difficult to adequately reflect reality. Due to the increasing technological possibilities of manipulation, the rate of manipulative influence of information on the mass consciousness in the information society is increasing, which generates the problem of information security of the individual and society proved that at the present stage it is possible to view the process of manipulation of mass consciousness as a system of ¬psychological influence aimed at planting an illusory worldview. Manipulation as a form of ¬covert influence on consciousness, relates to the lack of¬ free will of the individual and his own decision-making. The results of the study focus on an in-depth scientific analysis of socio-cultural processes in the context of the global informatization of modern society.