Abstract
In the past few decades, several researchers have tried to understand how technology development can be influenced to reduce development expenditures. Moreover, the growing attention to idea generation from both practitioners and academics has given rise to several different veins of inquiry. Considering this, in the literature several studies have attempted to cluster the existing methods to select the technology to be developed (i.e. technology future analysis), but few have tried to medialize how technology development can be influenced in the following stages of evolution. In addition, the increasing attention that enterprises pay to design can be of help in understanding the role that a design mindset can play in technology development. Therefore, this article aims to investigate those managerial practices that can enhance the development of technologies. The methodology used is the single-case study, and the company analysed is Fullpower. Through the investigation, the article identifies a process that can enrich managers’ knowledge regarding technology development by proposing a two-step process
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