Managing one's social identity: Successful and unsuccessful identity management

Abstract

AbstractThis work explores the motivational dynamics of social identity management. Following social identity theory, we hypothesized that a threat to a positive social identity elicits specific negative emotions (i.e., outgroup‐directed anger) and motivates identity management. Successful identity management restores a positive social identity and decreases outgroup‐directed anger. However, when a successful identity management is blocked (e.g., because of limited cognitive resources), identity management will be unsuccessful and outgroup‐directed anger will remain at a higher level. This effect of unsuccessful identity management on outgroup‐directed anger should be particularly strong for group members who highly value their group (i.e., high group‐based self‐esteem). A negative comparison outcome is discrepant with these group members' positive view of the ingroup, and therefore, unsuccessful identity management should especially elicit negative emotions (i.e., anger) towards the threatening outgroup. Two studies tested these predictions. Study 1 (N = 110) showed that participants' outgroup‐directed anger increased when threatened under cognitive load. Study 2 (N = 99) demonstrated that this was particularly true for participants high in group‐based self‐esteem. The results' implications for research on the motivational processes underlying social identity management are discussed. Copyright © 2014 John Wiley & Sons, Ltd.