Managerial Performance and Economic Performance in the Technology Sector

Abstract

The technology (tech) sector outperformed all other sector stock price averages in 2023. This paper addresses two issues regarding the tech sector. First, relative to other firms, are there any managerial areas in which the tech sector outperforms to explain their superior performance relative to all other firms? Second, within the tech sector, what managerial practices lead to higher profits? Four areas of managerial performance are considered: customer satisfaction, employee engagement and development, innovation, and social responsibility. This paper utilizes Bloomberg data and takes the novel approach of utilizing the Drucker Institute Indexes to assess performance in the tech sector. The Drucker Institute has computed a Corporate Effectiveness Index since 2017. The overall effectiveness index is based on performance regarding five dimensions: customer satisfaction, employee engagement and development, innovation, social responsibility, and financial strength. The firms they track are United States companies whose shares are traded on the New York Stock Exchange or Nasdaq Stock Market and meet certain size requirements. Among the four dimensions tested, customer satisfaction is the one dimension that is positive and significant when comparing across tech firms. Second, employee engagement is more important for tech firms than for other firms. The major contribution of this paper’s findings is that while innovation may be the hallmark feature of tech firms, innovation for its own sake does not drive firm performance. A focus on people (customers and employees) is the key to earning higher profits in the tech sector.