Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College

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AboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to Section HomeMarketing ScienceVol. 20, No. 4 Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing CollegeDavid B. MontgomeryDavid B. MontgomeryPublished Online:1 Nov 2001https://doi.org/10.1287/mksc.20.4.337.9762 Previous Back to Top Next FiguresReferencesRelatedInformationCited ByThe impact of marketing science research on practice: CommentInternational Journal of Research in Marketing, Vol. 31, No. 2JMR : The Bass Years (1972–1975)1 February 2014 | Journal of Marketing Research, Vol. 51, No. 1The ordering of marketing theory: the influence of McCarthyism and the Cold War13 August 2016 | Marketing Theory, Vol. 6, No. 2Asian Management Education: Some Twenty-First-Century Issues2 October 2018 | Journal of Public Policy & Marketing, Vol. 24, No. 1Marketing research: Cui bono?Business Horizons, Vol. 47, No. 550th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the FutureDonald G. Morrison, Jagmohan S. Raju, 1 April 2004 | Management Science, Vol. 50, No. 4Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development2 October 2018 | Journal of Public Policy & Marketing, Vol. 22, No. 2Market Measurement and Analysis: The First “Marketing Science” ConferenceDick R. Wittink, 1 November 2001 | Marketing Science, Vol. 20, No. 4Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing ScienceFrank M. Bass, 1 November 2001 | Marketing Science, Vol. 20, No. 4The History of the Marketing College Is a Work in ProgressJohn D. C. Little, 1 November 2001 | Marketing Science, Vol. 20, No. 4 Volume 20, Issue 4November 2001Pages iii-456 Article Information Metrics Information Published Online:November 01, 2001 © 2001 INFORMSCite asDavid B. Montgomery, (2001) Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College. Marketing Science 20(4):337-348. https://doi.org/10.1287/mksc.20.4.337.9762 PDF download