MANAGEMENT OF LOGISTICS ACTIVITIES OF PHARMACEUTICAL ENTERPRISES

Abstract

The modern market of medical services and pharmaceutical products is saturated, in which many specialized enterprises of various forms of ownership operate. Under such conditions, the consumer focuses on those companies that satisfy his requests best. Any logistics processes, no matter whether they are internal or external, are always designed in such a way that a continuous flow of production materials is always maintained, ending with delivery to end consumers. The effective functioning of all logistics processes is a significant factor in the development of business, its work, the commitment of existing customers and the influx of new ones. It has been proven that the reputation of the company depends on how quickly, on time and in what form the necessary product or service is delivered, as well as whether the client will stay with this company or find another, and in the conditions of martial law, timely and high-quality transportation of vital products, such as food and water, medicines and other goods, are one of the most important processes among others, because an entire city can depend on the speed and volume of possible delivery, for example, of humanitarian aid. Therefore, for the effective and productive existence of the entire industry, it is extremely necessary for each subject of this field to perform its part of the work qualitatively, on time, and at a high level. In general, the high-quality and efficient work of the pharmaceutical industry has a direct impact on the well-being of the entire Ukrainian population. Therefore, it can be singled out that ensuring efficient logistics plays a very important role in the success of business and affects the company's reputation directly. Untimely delivered or damaged material or goods due to improper transportation conditions, lack of warehouse space or, on the contrary, the presence of excess warehouses that are not used, or any other problems related specifically to logistics processes can bring quite serious losses for the company, and sometimes, can cost many years of impeccable reputation. Keywords: logistics, pharmaceutical industry, company reputation, management, production tools.