ІНВЕСТИЦІЙНА СКЛАДОВА ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The article considers the main approaches to the interpretation of the definition of investment activity in the organization of the enterprise. In the process of implementing the operational activities of enterprises of various forms of ownership, they often experience a lack of free working capital, since all financial resources are involved in production processes (sales, logistics processes) or products are not sold in a given period of time. Another group of enterprises or individuals has significant financial potential, which allows for significant financial influence in the development of investment projects or start-ups. Such interaction leads to the formation of investment activity, which is the basis of the study. Investment activity as a result of the interaction of various groups of financially active subjects of financial relations allows redistribution of free financial assets between all branches of the national economy within the country. In the process of analysis, general methods of scientific knowledge were used, methods of observation, analysis and comparison of existing approaches, graphic methods were used. In addition, the article highlights the factors that directly affect the process of forming the investment strategy of the enterprise and the elements that are included in the further strategy of investment development. It is worth noting that the investment component is not a traditional component in the activity of a domestic enterprise. This is due to a number of factors, in particular: high degree of risk, imperfect legal framework, lack of free financial resources. The process of internal financing – self-investment – became especially relevant for Ukrainian enterprises in the pre-war period. As a basis, the author took precisely the theoretical aspects of the formation of the foundations of the investment activity of enterprises. As a result of the study, the main principles and factors that to one degree or another affect the investment activity of the enterprise, the ability to quickly respond to changes in internal and external environmental factors were identified.